Electronics Technologist
July 1, 2022

Marketing Coordinator – Halifax

Aethera Technologies Limited is an advanced electronic engineering company located in the Bayer’s Lake area in Halifax. Their team includes leading experts in the field of High-Power Radio Frequency systems and leverages their extensive experience in providing customers with innovative engineering solutions and systems around the world. At Aethera, they employ great people, celebrate diversity, and support forward-thinking solutions based on passion, creativity, learning, and hard work. By providing advanced Radio Frequency solutions for heating and wireless communications, Aethera helps their clients become leaders in their markets. They work as a team, listen with an open mind, value new ideas, and promote open communication with each other and their clients. Aethera is committed to the development, growth, and well-being of their staff.

Aethera is currently seeking a Marketing Coordinator to join their growing team. You would report to senior management but work with engineering, outside strategic marketing, and outside digital marketing services to coordinate the day-to-day marketing requirements for their B-to-B company.

Responsibilities

  • Assist in conducting secondary market research
  • Help identify contacts for primary research
  • Research and identify trade shows and conferences
  • Ongoing competitor research
  • Ongoing reporting of findings

You would be responsible for building brand awareness and for supporting the success of the sales team. You will undertake a broad range of activities related to marketing, including:

Support marketing strategy development:

  • Assist in identifying potential trade shows and conferences
  • Contact trade shows and conferences
  • Book and apply for speaking opportunities at conferences
  • Presentation design
  • Other questions and support needed by the leadership team
  • Book advertising
  • Manage CRM and lists for email campaigns

Marketing collateral development (e.g., tool kit, sell sheets, specification sheets):

  • Schedule each aspect of the projects
  • Coordinate photo shoots in collaboration with an external agency
  • Coordinate design and writing of collateral materials
  • Manage edits to materials and internal approvals
  • Budget management
  • Liaison with the printer
  • Proofing

Digital marketing:

  • Schedule each aspect of the projects
  • Coordinate photo shoots in collaboration with an external agency
  • Coordinate design and writing of collateral materials
  • Manage edits to materials and internal approvals
  • Budget management
  • Liaison with the printer
  • Proofing

Social media management:

  • Post content on a regular basis
  • Identify content (e.g., studies, white papers, commentary, facts) from other companies and experts that can be shared in Aethera’s social channels as added value content
  • Actively connect with influencer and prospect organizations
  • Identify and follow influencer and prospect organizations
  • Share insights with the leadership team
  • Advise leadership team on connections they should make

Public Relations:

  • Investigate industry media and key contacts
  • Issue press releases to targeted industry publications and contacts
  • Adapt press releases for various media and publications
  • Manage media lists and database
  • Ensure relationships are sustained with key media contacts
  • Collect all content (e.g., photos, videos) required to support press releases

Qualifications

University Degree or equivalent work experience

Work With Us

Aethera Technologies Limited is focused on creating value for their clients by developing world-class technology using the latest generation components, methods, and tools. With an emphasis on a collaborative, team-based approach you will be part of a great working and learning environment with project participation from all levels in the company. This fast-paced, team-oriented business is focused on developing a state-of-the-art technology portfolio enabling their clients to offer industry-leading products and services.